When stylists and creative directors talk about “mood”, we’re usually talking about shadow - either the natural shadows created by objects in a scene, or darker areas shaped intentionally by lighting choices.
As with all creative techniques there are no rules – only starting points or guidelines. How we use mood is entirely up to us. Shadows can be hard and clearly edged, or soft patches of darkness that feather away gently. Start by exploring masking light off the set with black card, both to the sides and above if possible.
Moody drinks photography for an autumnal spiced cocktail recipe. Shot on the Durango rust effect backdrop
Photography tips when working with mood
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Deepen shadows by using black card on the dark side of the set to “fill” them and make them even darker.
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Shape the light across the set by masking off different areas with black card.
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For longer shadows keep the light low (think how low autumn sun creates lengthened shadows).
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Take the light lower than usual and see where it goes – it’s easy to lift selectively in editing with masks if needed.
Lovely soft shadows in this moody image by Anna Janecka, who has also used monochromatic props to keep colours tonal and cosy. Shot on the Encanto terracotta tile effect backdrop
Styling tips for using mood
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Go for darker props and backdrops - they immediately deepen shadows and add mood.
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Consider dark edges and corners that might benefit from subtle texture – for example linen in a similar tone to the backdrop adds interest without pulling the eye.
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Watch how rims and lips on props create light, shade, shape and leading lines (like the deep-rimmed plate in the egg image below – the shadow leads to the focal point).
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Explore different levels of contrast and drama in styling and prop choices – subtle mood or emphasised light and shade.
In this clever image Cath Lowe has emphasised pears form and depth through deep, hard shadows. Shot with the Ariel deep sea green backdrop
Here, Suze at GourmetGlow has created deep, soft shadows in this shot, making the radicchio and honey pot glow. Shot on our Bright Copper backdrop.
Editing ideas for images with mood
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Adjust both Shadows and Blacks to see which adds more drama – watch for key areas becoming muddy.
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A quick way to add mood is reducing exposure on the dark side with a gradient mask, then removing areas you want to protect.
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Be cautious with Contrast, Structure, Clarity or Dehaze – and watch saturation shifts.
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Consider highlights and whites too – high contrast or subtle separation?
A lovely, moody image by Anna Janecka with the focal point perfectly exposed while still feeling warm and cosy.
A low-key image with deep, moody shadows - see how the shadows envelope the eggs!
Behind the scenes on the egg image - deepening the shadows on the left with the big black board and blocking light off the set where the light would hit it the strongest - all to keep it darker, to deepen the shadows and create more impact.