Framing is one of those styling techniques we come back to again and again. It’s simple, incredibly effective, and a beautiful way to create storytelling in an image. Framing helps guide the viewer’s eye exactly where we want it to go while creating a richer, more layered scene. It can be interpreted in a few ways, but the main two are:
- framing the subject/hero
- framing the entire image around the edges
Framing the subject or hero is a technique used in food photography that means making it appear larger within the image. For example, you might want to shoot and focus on a cup of coffee, but you also need a wider shot, so the coffee looks a little small. The solution can be to add a frame around it, usually by bringing in another layer underneath – a saucer, a plate, a tray, a book, a board, or a mixture of several.This creates a stronger focal point, with the added benefits of layering: more light and shade, varied textures, more storytelling opportunities, and more height depending on the props chosen. With that height difference comes more opportunity to play with focus and decide how much of the set should be sharp alongside the hero. This is especially useful when shooting overhead and you don’t want everything in focus – softer areas can add a lovely sense of depth.
Framing the image can be even more fun. The edge of a chair, foliage, or an arm leaving the shot all add depth and a sense of realism. You can also add props that drop off the edge of the frame – not intended to be clearly seen, but contributing light and shade, textural interest and helping to tell the story of the food or product.
Photography tips for framing
- Always check the focus stays on the subject and doesn’t jump elsewhere.
- Play with focal depth to see what works – macro lenses are great when using framing techniques.
- Try darkening objects used to frame around the edges (hold black card between them and the light). If they’re close to the light source they can become distracting if too bright.
Styling tips for framing compositions
- When framing the subject in flatlays, try taller layering props like upside-down drawers or boxes to quickly add height and isolate focus on the subject. They’ll also create interesting shadows.
- Don’t stop at one subject frame – explore multiple plates, boards, trays and linens to build layered framing.
- When framing around the edge of the image, experiment with soft and hard props. Soft/light props might be foliage, linens or glassware; hard props might be pans, plates or hands/arms.
- Flowers are often used in soft focus around the frame to break the edge and give a more three-dimensional feeling, inviting the viewer into the image. It’s one of our favourite techniques to bring into styling.
Editing ideas for framing
- A vignette is a classic framing technique to create a spotlight effect.
- Use gradient or brush masks to darken framing props that feel too dominant.
- Add clarity to layered props if they’re out of focus and looking a little flat.
We hope this blog has given you some ideas - framing is a technique that'll definitely come in handy when you need a little something extra to set the scene. Have fun experimenting!
Explore our full collection of vinyl photography backdrops to find a food styling surface for your next shoot.
A beautiful shot by Suze Morrison from Gourmet Glow using multiple trays to encircle her hero bowl of noodles. This makes ensures it stays the clear focus of the shot, even though there are two noodle bowls present.
This delightful image by Suze Morrison at GourmetGlow uses both framing techniques. A grey stone photography backdrop creates a strong central base for the hot chocolate cups, while the blossoms forms a soft frame around the entire scene.