1. Creating your brand style & defining a visual identity

In this course you will:

• learn the essence of style,

• create your brand style and define a visual identity, and

• develop the confidence to create authentic content

Creating a cohesive & confident visual identity is step 1 in styling.  

All commercial photography shoots start with a brand style guide or creative brief to steer the styling and photography.  They are created by a marketing team (or an agency) and used as a blueprint on the shoot to make sure everybody understands what is required, everything works for the overall look and tone of the brand and that the marketing objectives of the shoot are met.

In this course you will be guided in creating a signature style for your own brand - LIKE THE MARKETING PROS DO! Whether it’s for your overall brand style or for a set of seasonal content, learning how to make these marketing decisions will change how you style and run your shoots - FOREVER!

With professional insights and simple exercises you will learn how important and effective it is to be true to your own creative instincts.

This step-by-step guide will enable you to hone a recognisable look for your brand, which will become your blueprint for creating beautiful, effective content - effortlessly and confidently in your signature style.


Online Course

On ordering you will be redirected to download your welcome pack and course materials.   

Shortly after that your online learning account will be set up with Black Velvet Styling Academy via TalentLMS.  Please check your inbox and junk folder for your log in details.

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