Food Styling & Photography Backdrops, Workshops, Online Courses and Resources
HOW TO STYLE - FOOD, PRODUCT & STILL LIFE. Food styling and story telling with props for content creation and product/brand photography.
This 'How to style – food, product and still life' online course has been created to teach you how to compose your content like a professional stylist and then check and correct it like a product marketing expert and art director, so it not only looks balanced and beautiful but WORKS to create desire, increase sales and build loyalty for your brand.
Not heard of those roles before? On all (99.9% of) professional photo shoots there will be a stylist, photographer, art (or creative) director....
HOW TO STYLE - THE BASICS. Intro. Your essential guide to understanding style & creating a look for your brand / social media
My 'How to style - the basics' online course has been designed to help you define your brand style and build confidence in creating the food or still life content you need to succeed with your business or freelance work.In this online course I will;
- teach you the essence of style,
- share secrets and tools the pros use to make you swoon
- give you my essential food styling prop list & kit tips,
- guide you through defining your own style and
- give you the confidence to create content without getting held back by perfectionism, comparison or fear.
With these professional insights and simple exercises you will learn how important and effective it is to be true to your own creative instincts. I will guide you, step-by-step in honing a recognisable brand style, which will become your blueprint for creating beautiful content - effortlessly and confidently.
Well that's a tricky question isn't it! And for several reasons.
Firstly, because people (British people sorry!) are taught not to discuss money, and secondly, because freelancers or anybody pitching for work are understandably nervous about publishing or discussing their prices for many different but mostly logical reasons.
Prices may go up or down due to;
- client budget - this is an industry where different areas like editorial, advertising or TV will pay different rates for the same job due to the end use and historical ad agency style pricing
- kudos - if you're somebody that I really want to work with or think would look great in my portfolio I may drop my price if asked to
- stage of career/experience - early on in your career you may charge less and increase with each year of experience
- need to work/lack of work - we all have those quiet periods where we will take any job just to keep working and eat.
Also there are different ways of pricing - perhaps per project if its a large or ongoing shoot or per day with extra services as add-ons if required.
I will be discussing the day rate pricing strategy which I think most freelance food stylists and prop/still life stylists work to.