Food Styling & Photography Backdrops, Workshops, Online Courses and Resources

HOW TO STYLE - FOOD, PRODUCT & STILL LIFE. Food styling and story telling with props for content creation and product/brand photography.
February 04, 2020

HOW TO STYLE - FOOD, PRODUCT & STILL LIFE. Food styling and story telling with props for content creation and product/brand photography.

This 'How to style – food, product and still life' online course has been created to teach you how to compose your content like a professional stylist and then check and correct it like a product marketing expert and art director, so it not only looks balanced and beautiful but WORKS to create desire, increase sales and build loyalty for your brand.

Not heard of those roles before? On all (99.9% of) professional photo shoots there will be a stylist, photographer, art (or creative) director....

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National Food & Awareness Days, January to March 2020
December 31, 2019

National Food & Awareness Days, January to March 2020

Hey!  If this isn't too late for you I've just updated my foodie calendar for the first quarter 2020 - copy and paste it below or download a clean version (without weird web formatting) in my resources and downloads section for free.

If like me you are required to come up with topical or trending food content for your clients this is a big time saver, or it could help you develop your own marketing plan and give you the confidence to focus on a few dates and ignore the ones that don't fit your brand.  

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141 social media and content marketing ideas for food and lifestyle makers or brands
May 16, 2019

141 social media and content marketing ideas for food and lifestyle makers or brands

Here I've put together a list of 141 prompts to inspire social media and web content that will help people get to know you and want whatever you're offering.  You'll notice that most of them aren't about selling - actually only 20% of your content should be about heavy promotion or sales talk.  More than that and people will switch off - be more passionate about what you do than that! And show people :)

A few pointers before you delve into the list.

Decide what is important for you and be confident in your choices.

Don't force things - nobody can keep their energy up to do things that don't feel natural to them, you'll feed bad about it and your feed/brand will seem random or ingenuine, people can't relate and invest in randomness.  Keep it familiar - see how consistent the most successful feeds are - are they boring, or do they create original content in a signature look which balances style, content type and tone? 

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National Food Days and Foodie Events for the UK - February to April 2019
December 09, 2018

National Food Days and Foodie Events for the UK - February to April 2019

If you were looking for dates to celebrate or tie in with for your food styling, product photography or social media content during February, March and April 2019 here's my list - you can also download it as a spreadsheet for free here.  This should save you a lot of time as I've just checked all the dates and formatted it for you so you can expand on the spreadsheet in Microsoft Excel - decide what to prioritise and make a splash with, what to nod to or maybe repost for and what you can ignore if it doesn't really sit well with your brand/audience.  

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