Food Styling & Photography Backdrops, Workshops, Online Courses and Resources

Introducing our first brand ambassadors: Patrick Rock Smith + Matt Inwood
July 01, 2021

Introducing our first brand ambassadors: Patrick Rock Smith + Matt Inwood

We're very excited to announce our first official brand partnerships with two fantastic food snappers.

We're thrilled to be working with Patrick Rock Smith, whom we have shared a mutual admiration with for a while now - Patrick for our backdrops and us for his amazing food photos and London restaurant inspiration.

And I'm equally delighted to be making our long standing advocate and friend, Matt Inwood an official partner too. Matt was a very early adopter (guinea pig even!) and cheerer-onner of our backdrops and already gives a discount code to his Instagram masterclass students, so I guess he has been ambassador-ing behind the scenes all this time! 

If you don't know of both these guys I suggest you go follow them now for some serious food, styling and photography inspo - @patrickrocksmith @matt_inwood

  

More about Patrick 

Patrick is our kind of guy - he has a huge passion for food and specialises in shooting social media content for big and small brands.  

'Photography is my craft, and creative content is everything.'

Read more

The power of props: elevate your content & craft stories through styling
April 08, 2021

The power of props: elevate your content & craft stories through styling

Props are one of the best ways to elevate your content and build deeper connections with your audience. 

Using props to support your hero - whether that's food or products - tells a much more interesting story than your hero alone, captivating the imagination of your viewers so you make a lasting impression.

Show your process with 'doing' props.

A used zester to conjure up the zingy flavour of lemon curd, a whisk with little fluffy meringue peaks still attached tell the process of a recipe.

Equally a craftmans tools or offcuts, say the shavings of dry clay carved away while turning a pot or the natural sponge used to dab water while you work, help tell the viewer about the care that goes into your work.

Props are everywhere and can be anything - just ask yourself this question to sanity check them - does this elevate and connect or overtake and distract?

Read more

5 fail-safe photography backdrops that are perfect for beginners
October 01, 2020

5 fail-safe photography backdrops that are perfect for beginners

It would be easy to tell you what our best sellers are but they're not necessarily what's best for a beginner.  We sell to a massive mix of clients ranging from top experts of the food photography industry to global creative agencies. magazine and cookbook publishers, as well as home makers, recipe bloggers and crafters - everyones' needs are unique and everybody's skill level and experience will be different.  

At the start of your content creation journey - whether thats as a newly trained photographer, social marketer, maker or crafter - your priorities and budget will be very different to that of a seasoned content creator or somebody with an established prop collection. 

That's exactly what I want to share with you today, five photography backdrops that -

    • are absolutely timeless,

 

Read more