Black Velvet Styling - Photography Backdrops Blog
Well that's a tricky question isn't it! And for several reasons.
Firstly, because people (British people sorry!) are taught not to discuss money, and secondly, because freelancers or anybody pitching for work are understandably nervous about publishing or discussing their prices for many different but mostly logical reasons.
Prices may go up or down due to;
- client budget - this is an industry where different areas like editorial, advertising or TV will pay different rates for the same job due to the end use and historical ad agency style pricing
- kudos - if you're somebody that I really want to work with or think would look great in my portfolio I may drop my price if asked to
- stage of career/experience - early on in your career you may charge less and increase with each year of experience
- need to work/lack of work - we all have those quiet periods where we will take any job just to keep working and eat.
Also there are different ways of pricing - perhaps per project if its a large or ongoing shoot or per day with extra services as add-ons if required.
I will be discussing the day rate pricing strategy which I think most freelance food stylists and prop/still life stylists work to.
So what can you charge per day for food styling or as a prop stylist?
Blackcurrant cheesecake, 6 ways to style cake - a personal food styling and cake photography challenge!
I don't know about you but I struggle with cake styling. I think its because I don't like triangles, and I also hate that look when you cut out a piece of cake and when you take it away from the rest of the cake you're left with a pacman face. I just can't stop looking at it in a cake shot, it's all I can see!
SO. I decided to set myself a challenge of shooting a cake overhead. I'm avoiding the pacman issue by only shooting it whole and then divided in pieces and repeated, without the rest of the cake in the shot. I'm looking to some of my instagram faves for inspo and pushing myself to do a light, colourful and dark version for each set up.
Here's what I created, why I did what I did and how I feel about each image! Please do comment your feedback below and let me know what cake styling challenges you face or how you've overcome them in your own food photography :)
New styling workshops just added - come along to learn how to plan and style food, props and products for content marketing and photography
If you would like to improve your styling skills and gain confidence in producing beautiful content to promote your craft, product or brand this is a great way to be taught first hand and have an inspiring day learning with other creatives and business owners.
We will cover everything from generating ideas and linking with national events to honing a style and shooting with natural light where you work with a good couple of hours to develop your skills with first hand help and feedback. For a full list of the topics covered please go to the styling workshop pages here.