Food Styling & Photography Backdrops, Workshops, Online Courses and Resources
How to create authentic content that builds sales without feeling 'salesy' - you CAN connect with your social media audience AND increase sales at the same time!
I have worked in marketing and content creation my whole career (nearly twenty years now, gulp!) both in-house and freelance, and have been teaching content creation from start to finish for the last three years via workshops and online courses.
There are three things that come up over and over again with my students that you may be struggling with too –
- Finding a comfortable mix of being authentic while pushing for sales (which we all need to do)
- Knowing what to post to offer value & connect with your audience
- Thinking bigger than social media
So today I'm going to share some simple strategies that should help you create your content -
- offering value to your audience,
- while gently reminding them that you offer products/services they can buy
with the added bonus that you will naturally build organic SEO and become a trusted authority in your area as a by-product!
First off let's look at the content mix and my 4/5 rule to share authentically while still pushing for sales
We all know that content creation is about sharing your passion, showing behind-the-scenes and telling your story. People invest in people, especially at the small business end of the market.
For UK delivery on or before Christmas eve -
You can order backdrop sheets and choose Royal Mail 1st class postage up to 12pm on Friday the 18th December. (RM say Monday the 21st but I wouldn't trust that and they may have high demand/low staff this year so we will keep an eye on it!)
Any sheets, carry cases, gift sets etc going with DHL should be ordered up to 12pm on Tuesday the 22nd December. (You can order with DHL by 12pm on the 23rd but this is cutting it fine and I wouldn't recommend it!)
I'm so thrilled to announce our first ever challenge, open to everyone in the creative community via Instagram, and co-hosted by Clementine @clemfoodie!
About this new challenge
#BVSinspired is a new seasonal styling challenge ran through Instagram, created by Sophie in collaboration with food creatives and experts and open for all to enter for a chance for one winner to take home £100 in BVS vouchers and a runner up to receive a £25 voucher.
Through sharing techniques and ideas we hope to support and inspire our community in developing new styling and photography skills while celebrating the seasons and building a deeper connection with nature.
Hi everyone, a quick update about our imminent studio and workshop move (woohoo!).
To enable us to move and reorganise (and for Graham to build our new workspace) we will be putting mounted backdrop board production on hold from Friday the 13th to Friday the 20th November, resuming production again on Monday the 23rd November.
If you need a mounted backdrop order for a November shoot we recommend ordering before Friday the 6th November.
Because you might be thinking ‘what the heck is an infinity curve?’ lets’ start with that…
In short, an infinity curve (or cove, or scoop) is created by using a single surface to create the floor and wall of your set, in a fluid curve. Infinity curves are often permanent fixtures, built and painted in large studios for fashion, interiors and car photography, but they can be used to equally good effect for still life and product photography on a smaller scale, using curved paper, card or canvas as a temporary set up.
Infinity curves create a minimal, stylised, sometimes ethereal look. They are best suited to straight-up product photography rather than lifestyle briefs that normally require a more natural look; sets that convey home life.
It would be easy to tell you what our best sellers are but they're not necessarily what's best for a beginner. We sell to a massive mix of clients ranging from top experts of the food photography industry to global creative agencies. magazine and cookbook publishers, as well as home makers, recipe bloggers and crafters - everyones' needs are unique and everybody's skill level and experience will be different.
At the start of your content creation journey - whether thats as a newly trained photographer, social marketer, maker or crafter - your priorities and budget will be very different to that of a seasoned content creator or somebody with an established prop collection.
That's exactly what I want to share with you today, five photography backdrops that -
are absolutely timeless,
will give you the perfect foundation for a strong prop collection,
work best for those with limited lighting experience OR content creators who shoot and edit on their phone.
Woweeeee, we've made it to 10,000 followers, this is amazing, we're so pleased you enjoy our posts! It's also HUGE for us as a business as it means we can now link directly to our site from Insta and share our recipes, tips and offers with you so much more easily.
I can't tell you how awesome this is and how excited I am by what creative fun this opens up for us!
We always like to say thank you for your support in spreading the word about our business and this time we're doing it with a MASSIVE 10 BACKDROP GIVEAWAY plus a runner up prize, open for world wide entries.
All entries must be via Instagram but we're elaborating on the terms here and trying to make sure as many of you know about it as possible. So, here's how to enter our -
#bvs10k 10 BACKDROP GIVEAWAY ON INSTAGRAM
New styling workshops just added - come along to learn how to plan and style food, props and products for content marketing and photography
If you would like to improve your styling skills and gain confidence in producing beautiful content to promote your craft, product or brand this is a great way to be taught first hand and have an inspiring day learning with other creatives and business owners.
We will cover everything from generating ideas and linking with national events to honing a style and shooting with natural light where you work with a good couple of hours to develop your skills with first hand help and feedback. For a full list of the topics covered please go to the styling workshop pages here.
A very quick post to show you how well my printed backdrops stand up to commercial product photography and food styling. I can't share too much until the clients release the content but maaaaaaaaaaaaan these colours look gorgeous!
We shot Christmas, mothers day, cocktails, breakfast, bakes, valentines, fathers day, cinco de mayo and more for web and social media content, POS and packaging images.