Food Styling & Photography Backdrops, Workshops, Online Courses and Resources
After a very big delay (due to covid and moving and homeschooling and lots of other general life stuff!) we are very pleased to be opening our prop section this week, tomorrow in fact!
Alongside providing props for my styling and photography clients I have been trusted to source props for several cookbooks this year including The Pie Room by Calum Franklin, Ekstedt by Niklas Ekstedt and the MasterChef cookbook.
It feels so good to be finally bringing this part of my work into the BVS offering here!
How to create authentic content that builds sales without feeling 'salesy' - you CAN connect with your social media audience AND increase sales at the same time!
I have worked in marketing and content creation my whole career (nearly twenty years now, gulp!) both in-house and freelance, and have been teaching content creation from start to finish for the last three years via workshops and online courses.
There are three things that come up over and over again with my students that you may be struggling with too –
- Finding a comfortable mix of being authentic while pushing for sales (which we all need to do)
- Knowing what to post to offer value & connect with your audience
- Thinking bigger than social media
So today I'm going to share some simple strategies that should help you create your content -
- offering value to your audience,
- while gently reminding them that you offer products/services they can buy
with the added bonus that you will naturally build organic SEO and become a trusted authority in your area as a by-product!
First off let's look at the content mix and my 4/5 rule to share authentically while still pushing for sales
We all know that content creation is about sharing your passion, showing behind-the-scenes and telling your story. People invest in people, especially at the small business end of the market.
I'm so thrilled to announce our first ever challenge, open to everyone in the creative community via Instagram, and co-hosted by Clementine @clemfoodie!
About this new challenge
#BVSinspired is a new seasonal styling challenge ran through Instagram, created by Sophie in collaboration with food creatives and experts and open for all to enter for a chance for one winner to take home £100 in BVS vouchers and a runner up to receive a £25 voucher.
Through sharing techniques and ideas we hope to support and inspire our community in developing new styling and photography skills while celebrating the seasons and building a deeper connection with nature.
Because you might be thinking ‘what the heck is an infinity curve?’ lets’ start with that…
In short, an infinity curve (or cove, or scoop) is created by using a single surface to create the floor and wall of your set, in a fluid curve. Infinity curves are often permanent fixtures, built and painted in large studios for fashion, interiors and car photography, but they can be used to equally good effect for still life and product photography on a smaller scale, using curved paper, card or canvas as a temporary set up.
Infinity curves create a minimal, stylised, sometimes ethereal look. They are best suited to straight-up product photography rather than lifestyle briefs that normally require a more natural look; sets that convey home life.
It would be easy to tell you what our best sellers are but they're not necessarily what's best for a beginner. We sell to a massive mix of clients ranging from top experts of the food photography industry to global creative agencies. magazine and cookbook publishers, as well as home makers, recipe bloggers and crafters - everyones' needs are unique and everybody's skill level and experience will be different.
At the start of your content creation journey - whether thats as a newly trained photographer, social marketer, maker or crafter - your priorities and budget will be very different to that of a seasoned content creator or somebody with an established prop collection.
That's exactly what I want to share with you today, five photography backdrops that -
are absolutely timeless,
will give you the perfect foundation for a strong prop collection,
work best for those with limited lighting experience OR content creators who shoot and edit on their phone.
Its the question everyone always asks - what do food stylists use to make the dishes look so amazing in food photography?
The real answer is years of experience and practise of course!
But you can get a bit closer to achieving that perfect burger or beautifully frosted berries by having these bits of kit on hand ready to brush, stick, tweeze, spray, blast and blaze.
Obviously the kit you need will change from shoot to shoot, dish to dish with extra machines and kit required depending on what food you're styling - if you work in a niche food group or only bake cookies for example you'll soon figure out what they are and how best to style your food for photographs.
Dark chocolate and orange blossom croissant (bread and butter) pudding recipe and food photography set up
Hi! Thanks for visiting my blog, today I'm sharing a recipe and a bit about how i shot it and the food photography set up as, like many of you, I shoot food content at home in natural light - which can be challenging in the UK!
The recipe is for a pudding i made for a family meal last weekend and shot on a new backdrop (Delia) for some quick content to promote the food photography backgrounds you'll find on this site. The pudding went down so well I am now writing up the recipe as part of my #lazytastypretty recipe collection - if its easy, looks pretty and tastes good it's a winner for me!
Quick food styling tip for boiled eggs! Charred Asparagus, Parmigiano Reggiano and Boiled Duck Egg Recipe
Hi! Asparagus season is here in the UK so I'm enjoying it A LOT at the mo. One of my favourite ways to eat it is dipped in eggs and rather fortuitously a friend dropped round some neighbours duck eggs yesterday so I have been dreaming about this lunch since then!
Skip down for the recipe below or get this for a food styling win - I had a happy accident when boiling the eggs!
I went to a middle eastern wine tasting recently and enjoyed some beautiful spiced beef and egg plant (or aubergine!) and I just couldn't get the flavour out of my head. You know, when you're thinking about what you ate somewhere days later?!
So I just had to look for a recipe for what I guessed was a Lebanese dish, and I searched 'beef and eggplant' on ckbk and this absolute belter came up from the cookbook, 'Classic Lebanese Cuisine' (more details at the end of this post!).