Food Styling & Photography Backdrops, Workshops, Online Courses and Resources
How to create authentic content that builds sales without feeling 'salesy' - you CAN connect with your social media audience AND increase sales at the same time!
I have worked in marketing and content creation my whole career (nearly twenty years now, gulp!) both in-house and freelance, and have been teaching content creation from start to finish for the last three years via workshops and online courses.
There are three things that come up over and over again with my students that you may be struggling with too –
- Finding a comfortable mix of being authentic while pushing for sales (which we all need to do)
- Knowing what to post to offer value & connect with your audience
- Thinking bigger than social media
So today I'm going to share some simple strategies that should help you create your content -
- offering value to your audience,
- while gently reminding them that you offer products/services they can buy
with the added bonus that you will naturally build organic SEO and become a trusted authority in your area as a by-product!
First off let's look at the content mix and my 4/5 rule to share authentically while still pushing for sales
We all know that content creation is about sharing your passion, showing behind-the-scenes and telling your story. People invest in people, especially at the small business end of the market.
Because you might be thinking ‘what the heck is an infinity curve?’ lets’ start with that…
In short, an infinity curve (or cove, or scoop) is created by using a single surface to create the floor and wall of your set, in a fluid curve. Infinity curves are often permanent fixtures, built and painted in large studios for fashion, interiors and car photography, but they can be used to equally good effect for still life and product photography on a smaller scale, using curved paper, card or canvas as a temporary set up.
Infinity curves create a minimal, stylised, sometimes ethereal look. They are best suited to straight-up product photography rather than lifestyle briefs that normally require a more natural look; sets that convey home life.
It would be easy to tell you what our best sellers are but they're not necessarily what's best for a beginner. We sell to a massive mix of clients ranging from top experts of the food photography industry to global creative agencies. magazine and cookbook publishers, as well as home makers, recipe bloggers and crafters - everyones' needs are unique and everybody's skill level and experience will be different.
At the start of your content creation journey - whether thats as a newly trained photographer, social marketer, maker or crafter - your priorities and budget will be very different to that of a seasoned content creator or somebody with an established prop collection.
That's exactly what I want to share with you today, five photography backdrops that -
are absolutely timeless,
will give you the perfect foundation for a strong prop collection,
work best for those with limited lighting experience OR content creators who shoot and edit on their phone.
Its the question everyone always asks - what do food stylists use to make the dishes look so amazing in food photography?
The real answer is years of experience and practise of course!
But you can get a bit closer to achieving that perfect burger or beautifully frosted berries by having these bits of kit on hand ready to brush, stick, tweeze, spray, blast and blaze.
Obviously the kit you need will change from shoot to shoot, dish to dish with extra machines and kit required depending on what food you're styling - if you work in a niche food group or only bake cookies for example you'll soon figure out what they are and how best to style your food for photographs.
Dark chocolate and orange blossom croissant (bread and butter) pudding recipe and food photography set up
Hi! Thanks for visiting my blog, today I'm sharing a recipe and a bit about how i shot it and the food photography set up as, like many of you, I shoot food content at home in natural light - which can be challenging in the UK!
The recipe is for a pudding i made for a family meal last weekend and shot on a new backdrop (Delia) for some quick content to promote the food photography backgrounds you'll find on this site. The pudding went down so well I am now writing up the recipe as part of my #lazytastypretty recipe collection - if its easy, looks pretty and tastes good it's a winner for me!
Hey! If this isn't too late for you I've just updated my foodie calendar for the first quarter 2020 - copy and paste it below or download a clean version (without weird web formatting) in my resources and downloads section for free.
If like me you are required to come up with topical or trending food content for your clients this is a big time saver, or it could help you develop your own marketing plan and give you the confidence to focus on a few dates and ignore the ones that don't fit your brand.
I'm not sure if its a chilli, a soup, a casserole, a stew, a one pot or something else - but I am CERTAIN that it is delish and has everything in it for a complete meal (it's paleo if you're into that). You can of course add nachos, chunky bread or even chips to dip in. I'm a big fan of soup and chips, is that a thing where you are?!
As usual for me, this recipe is a mash up of things I've eaten out, recipes I've used and flavours I want to try. I've made it three times now and for friends yesterday and the verdict was YUM so now I'm ready to share it with you!
Here I've put together a list of 141 prompts to inspire social media and web content that will help people get to know you and want whatever you're offering. You'll notice that most of them aren't about selling - actually only 20% of your content should be about heavy promotion or sales talk. More than that and people will switch off - be more passionate about what you do than that! And show people :)
A few pointers before you delve into the list.
Decide what is important for you and be confident in your choices.
Don't force things - nobody can keep their energy up to do things that don't feel natural to them, you'll feed bad about it and your feed/brand will seem random or ingenuine, people can't relate and invest in randomness. Keep it familiar - see how consistent the most successful feeds are - are they boring, or do they create original content in a signature look which balances style, content type and tone?
I went to a middle eastern wine tasting recently and enjoyed some beautiful spiced beef and egg plant (or aubergine!) and I just couldn't get the flavour out of my head. You know, when you're thinking about what you ate somewhere days later?!
So I just had to look for a recipe for what I guessed was a Lebanese dish, and I searched 'beef and eggplant' on ckbk and this absolute belter came up from the cookbook, 'Classic Lebanese Cuisine' (more details at the end of this post!).
New styling workshops just added - come along to learn how to plan and style food, props and products for content marketing and photography
If you would like to improve your styling skills and gain confidence in producing beautiful content to promote your craft, product or brand this is a great way to be taught first hand and have an inspiring day learning with other creatives and business owners.
We will cover everything from generating ideas and linking with national events to honing a style and shooting with natural light where you work with a good couple of hours to develop your skills with first hand help and feedback. For a full list of the topics covered please go to the styling workshop pages here.