Food Styling & Photography Backdrops, Workshops, Online Courses and Resources
HOW TO STYLE - FOOD, PRODUCT & STILL LIFE. Food styling and story telling with props for content creation and product/brand photography.
This 'How to style – food, product and still life' online course has been created to teach you how to compose your content like a professional stylist and then check and correct it like a product marketing expert and art director, so it not only looks balanced and beautiful but WORKS to create desire, increase sales and build loyalty for your brand.
Not heard of those roles before? On all (99.9% of) professional photo shoots there will be a stylist, photographer, art (or creative) director....
HOW TO STYLE - THE BASICS. Intro. Your essential guide to understanding style & creating a look for your brand / social media
My 'How to style - the basics' online course has been designed to help you define your brand style and build confidence in creating the food or still life content you need to succeed with your business or freelance work.In this online course I will;
- teach you the essence of style,
- share secrets and tools the pros use to make you swoon
- give you my essential food styling prop list & kit tips,
- guide you through defining your own style and
- give you the confidence to create content without getting held back by perfectionism, comparison or fear.
With these professional insights and simple exercises you will learn how important and effective it is to be true to your own creative instincts. I will guide you, step-by-step in honing a recognisable brand style, which will become your blueprint for creating beautiful content - effortlessly and confidently.
Dark chocolate and orange blossom croissant (bread and butter) pudding recipe and food photography set up
Hi! Thanks for visiting my blog, today I'm sharing a recipe and a bit about how i shot it and the food photography set up as, like many of you, I shoot food content at home in natural light - which can be challenging in the UK!
The recipe is for a pudding i made for a family meal last weekend and shot on a new backdrop (Delia) for some quick content to promote the food photography backgrounds you'll find on this site. The pudding went down so well I am now writing up the recipe as part of my #lazytastypretty recipe collection - if its easy, looks pretty and tastes good it's a winner for me!
Hey! If this isn't too late for you I've just updated my foodie calendar for the first quarter 2020 - copy and paste it below or download a clean version (without weird web formatting) in my resources and downloads section for free.
If like me you are required to come up with topical or trending food content for your clients this is a big time saver, or it could help you develop your own marketing plan and give you the confidence to focus on a few dates and ignore the ones that don't fit your brand.
I'm not sure if its a chilli, a soup, a casserole, a stew, a one pot or something else - but I am CERTAIN that it is delish and has everything in it for a complete meal (it's paleo if you're into that). You can of course add nachos, chunky bread or even chips to dip in. I'm a big fan of soup and chips, is that a thing where you are?!
As usual for me, this recipe is a mash up of things I've eaten out, recipes I've used and flavours I want to try. I've made it three times now and for friends yesterday and the verdict was YUM so now I'm ready to share it with you!
Here I've put together a list of 141 prompts to inspire social media and web content that will help people get to know you and want whatever you're offering. You'll notice that most of them aren't about selling - actually only 20% of your content should be about heavy promotion or sales talk. More than that and people will switch off - be more passionate about what you do than that! And show people :)
A few pointers before you delve into the list.
Decide what is important for you and be confident in your choices.
Don't force things - nobody can keep their energy up to do things that don't feel natural to them, you'll feed bad about it and your feed/brand will seem random or ingenuine, people can't relate and invest in randomness. Keep it familiar - see how consistent the most successful feeds are - are they boring, or do they create original content in a signature look which balances style, content type and tone?
I went to a middle eastern wine tasting recently and enjoyed some beautiful spiced beef and egg plant (or aubergine!) and I just couldn't get the flavour out of my head. You know, when you're thinking about what you ate somewhere days later?!
So I just had to look for a recipe for what I guessed was a Lebanese dish, and I searched 'beef and eggplant' on ckbk and this absolute belter came up from the cookbook, 'Classic Lebanese Cuisine' (more details at the end of this post!).
New styling workshops just added - come along to learn how to plan and style food, props and products for content marketing and photography
If you would like to improve your styling skills and gain confidence in producing beautiful content to promote your craft, product or brand this is a great way to be taught first hand and have an inspiring day learning with other creatives and business owners.
We will cover everything from generating ideas and linking with national events to honing a style and shooting with natural light where you work with a good couple of hours to develop your skills with first hand help and feedback. For a full list of the topics covered please go to the styling workshop pages here.