HOW TO STYLE - FOOD, PRODUCT & STILL LIFE. Food styling and story telling with props for content creation and product/brand photography.

HOW TO STYLE - FOOD, PRODUCT & STILL LIFE. Food styling and story telling with props for content creation and product/brand photography.

February 04, 2020

Welcome to my second online course, part 2 if you like, building on what I introduced in HOW TO STYLE – THE BASICS.  

(If you haven’t done that course I thoroughly recommend you do – even if you consider yourself to be doing OK at styling or creating content already – IT WILL HELP YOU I promise! And there is stuff in there I won’t cover again in this course. To help you out I’m offering it in a bundle with this one for only £75 instead of £90 for both self-paced versions.  Get it here!)

 

This 'How to style – food, product and still life' online course has been created to teach you how to compose your content like a professional stylist and then check and correct it like a product marketing expert and art director, so it not only looks balanced and beautiful but WORKS to create desire, increase sales and build loyalty for your brand.

Not heard of those roles before? On 99.9% of professional photo shoots there will be a stylist (or 2), photographer, art (or creative) director and/or marketing executive representing the client.  Sometimes one person will fill two roles, for example the photographer or stylist might also be directing, but if you are shooting content for your business or product all by yourself you will need to have all of those hats on!

With this course I will show you how to think like the stylist, director and marketer/client (I teach how to think like a photographer in my other course - DIY PHOTOGRAPHY. Essential kit, tips & set-ups for home/office photography and content creation).

This multi-disciplined approach is what takes images from amateur to awesome and makes them commercially successful - you will be amazed how much the little details matter and once you know how to spot them - how easy it is to take professional-looking photos.

 

I explain things like flow and tension so you can learn to see straight away when a prop is too grabby - you won't waste any more time wondering where to put the spoon or if the flowers are too much - it will be so easy to spot once you know the secret rules our eyes somehow seem to know about design and what makes things beautiful!

By showing you fool-proof styling compositions and design rules that work for food, still life and small product/lifestyle photography, plus top tips for quality checking and industry hacks for evoking the senses you will finish this course with endless tricks up your sleeve for whatever content or brand photography you need to style.

If you’re not creating food content – don’t worry! 90% of this course is applicable to small products, home brands and still life or lifestyle photography – if its table top size or smaller and you're aiming for a lifestyle look, this will be valuable!  Plus, we all know how much more inviting and relaxed an image can look with a pot of coffee or croissant in it – food is a great way to create a mood, link to a time of day or tie in with the seasons – I’d recommend using it in some of your product/brand content if you don’t already!

 

Please note – this is not a food styling course geared towards teaching you how to create food to photograph – that is such a wide and complex subject and can really only be learned hands on, from an experienced home economist or food stylist with an extensive food background.  This course will help you take better pictures of your food – whatever you bake or create – simply through styling, props and story telling with some general food styling tips and a handy kit list.

 

We will cover;

  • Key compositions & design rules that work for food and still life styling

  • How to layer, create texture and use fabrics

  • Industry hacks for evoking the senses and conveying flavour

  • Story telling with props

  • Composing your shot, step-by-step

  • Checking the details like the pros

  • Terminology and quick fixes

  • How to get a series of shots from one set up

  • Food styling kit essentials

(If you want to know what props work best, how to find your products best angles, what you need in a prop styling kit and the true ESSENCE of style you will need to take THE BASICS course which will teach you all of that and guide you step-by-step in designing your own styling template.)

 

So lets get started with 'How to style – food, product and still life'! Click through the modules below and enter your password to view the course content.

Introduction

  • Compositions / DESIGN rules
  • Styling with layers, TEXTURE, fabric
  • Awaken the senses / FLAVOUR
  • PROP styling / Story telling
  • CHECKING & correcting / Lingo & TERMINOLOGY
  • Composing your shot STEP BY STEP
  • Getting MORE from your set up / PLANNING your shoot
  • Basic food styling kit ESSENTIALS

Going forward confidently

 

  • If you are on the self-paced course, simply click through the modules and complete the exercises in your own time.  The passwords for access will have been sent on email immediately after purchasing the course.
  • If you are on a 2 week online course you will also benefit from direct feedback, unlimited email advice & access to the private Instagram group - all details will be in your welcome email with subsequent emails containing the module passwords and homework deadlines as per the course schedule 

If you haven't purchased this course yet you can buy it at any time  - either for immediate access without feedback or for the next start date with feedback.  

Visit the online course section here or go straight to the Self-Paced course at £55, or the next online course with Feedback for only £95.

 

 

Whether you're on the self-paced or timed course I'd love to connect with you on Instagram - please use the hashtag #bvsacademy so I can see your creations!

Hope you enjoy! Sophie

                                                                                                               

 

Want to start from the beginning? Check out the modules in THE BASICS course for more on creating your style guidelines to mimic your heroes and finding props that WORK!

 

food styling prop photography how to stylist kit essentials online course

 

 

Testimonials from tuition and workshop attendees

I just wanted to say (as I know this is your first time doing this course) the contact and structure is exactly what I've been looking for. I had done a few styling courses whilst training at Leith's and your info is above and beyond. 
I especially loved how you start it with the confidence piece, we all doubt ourselves but as I read it I was like "hell yeah i've got this".
I see this course being epic and a great success and have sent the link to your page to all the guys I trained with, as a lot of our year are wanting to follow the styling route now, or even just up their own social media game. Kelly Stretton, How to Style - The Basics, January 2020 online course attendee

Such a great workshop would highly recommend, the tips and tricks will be very useful for our upcoming shoots.  William Parkinson, High Street TV

Absolutely buzzing after yesterday. Its given me an extra boost to get creative with making things. I honestly can't thank you enough! Heather Ward, Etsy crafter

I highly recommend Sophie if you want to develop your styling skills and massively improve the quality and structure of your content. Spending a day 1-2-1 with Sophie has taught me how to approach the styling of my products and how to produce quality images for social media. I'm not a natural when it comes to styling but I now feel I have the confidence and ability to do really well at it by putting into practice all the things Sophie taught me. Ceri Gore, wedding cake designer 

I had a fantastic time, definitely learnt a lot and left feeling very inspired.  Your notes are fantastic and we will be presenting what we learnt to the team. Rachel Woods, High Street TV  

 

 

About Sophie

Sophie has worked in styling and photography for over 20 years having moved through retail styling, product design, buying and marketing, always with a hand in photographic styling and then creative direction and content creation for national advertising campaigns, print catalogues and online/social media marketing. Her extensive background means she has a broad understanding of business and marketing as well as the creative talents to execute ideas beautifully and successfully.

Clients include Aldi, Harrods, Royal Doulton, Wedgwood, Asda, Filippo Berio, Waterford Crystal, Denby, ckbk, Gordon Ramsay, Ellen DeGenerese, Howdens Kitchens, Marks and Spencer, Waitrose and many more. 

Read more about Sophie's work here. 

Contact Sophie for 1-to-1 or team tuition here.

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